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Internship Project Brief

Mary Zhang

Guiding Principles & Outcomes

  • Hands-on ownership

    • Mary works on real deliverables, not shadowing.

  • Portfolio-first

    • Each project results in artifacts Mary can showcase.

  • Business impact

    • Outputs support pipeline, brand visibility, and SEO rankings.

  • Simple cadence

    • Weekly check-in, clear goals, documented progress.

Project 1 :

Social: IG + LinkedIn

  • Objective

    • Keep ICP (event marketers) aware and inspired by our work.

  • Key Deliverables

    • Editorial calendar (8–12 posts/month across IG + LinkedIn)

    • 3 pillar series: Celebrity Stories • Service/Case Study Explainers • Client Testimonials, Meet the Team, BTS

    • Collab playbook (how to request @collabs, reshares, and tags)

  • KPIs

    • 1,000+ profile actions in 30 days

    • 30 ICP follows

    • 10 client reshares/collabs

Project 2 :

Case Studies & SEO

  • Objective

    • Rank for buying-intent terms and prove outcomes with case studies.

  • Key Deliverables

    • Case Study #1: Elea Paris Hybrid Photo/Video

    • Case Study #2: HLTH Photo/Video Highlights

    • Case Study #3: CEMA Headshot Booth (800–1,100 words + 6–10 images)

    • Case Study #4: Oddities & Curiosities Expo (800–1,100 words + 6–10 images)

    • City/Vertical pages (e.g., Las Vegas Conference Photographer)

    • Google Search Console setup + baseline report

  • KPIs

    • Publish 2 case studies in 30–45 days

    • Top 50 for 3 priority keywords

    • Search impressions +25%

Project 3 :

Sales & CRM Hygiene

  • Objective

    • Feed and clean the pipeline for predictable outreach.

  • Key Deliverables

    • 50 qualified contacts/week added (Event Marketing/Conference roles)

    • 3-sequence email templates (intro • value • follow-up)

    • Contact tagging by vertical/city and last-touch logging

  • KPIs

    • 30 follow-ups/week

    • ≥5 positive replies or calls booked/week

Next steps:

  1. Share brand kit, assets, and tool access (IG, LinkedIn, website, ZohoCRM , Drive): Google Document for Mary

  2. Approve week-1 post queue (3 IG, 2 LinkedIn) and Case Study #1 outline

  3. Upload 50 ICP contacts and send first 10 warm follow-ups

  4. Set weekly check-in (20 min) and shared task board